Structure is given to the long, stretched front of the new building through three fašade sections which are at a slight incline to each other, continuing the historic struture of Maria-Theresien-Stra▀e, which has grown irregularly throughout time. The main entrance, situated in the centre, is subtly enphasised by the central part of the building being higher and faces the Old Town and the pedestrian zone. Colonnade-like fašade columns with a large cross section form the main architectural characteristic of the building. Through their deep reveals the columns continue the shadow play of the neighbouring buildings with their protruding bays and projections. The fašade is made of pre-cast concrete elements with natural stone aggregates, which have polished and sandblasted surfaces. Room-height window openings distributed over all floors mediate between the new Kaufhaus Tyrol and the historic environment.