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Espace CitroŽn

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Manuelle Gautrand
 
location Paris
function showroom
contributed by HelleBeelden

The car manufacturer with the handsomest (red-and-white) garages is undoubtedly CitroŽn. Following in the footsteps of founder Andrť CitroŽn, who regarded architecture as an important part of his marketing strategy, architect Manuelle Gautrand built the company the ultimate showroom on the Champs-Elysťes in Paris. Gautrand used the glass of the faceted window as a symbol of the marque's creativity and innovativeness. She fused the corporate logo with the faÁade structure: the frame is made up of inverted V-shapes. Behind the skin is the spectacle of a completely open space in which cars are displayed in a metres-high tower.

 

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Uttarayan says:
the facade is catastrophique according toumi
TLS, France 08-May-10
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Facts
Espace CitroŽn
Address
Avenue des Champs-Elysťes 42
France
Project is public!
How to get there? Located in the 8th arrondissement. Metro Station 'Franklin D. Roosevelt' is close by, as well as 'George V'.
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Make a guide yourself
Completion 2006
ArchitectManuelle Gautrand
Client CitroŽn
 
Project ID 960
Latitude/Longitude 48°52'13N 02°18'28E
Contributed by HelleBeelden
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