Espace Citroën
Manuelle Gautrand | |
| location | Paris |
| function | showroom |
| contributed by | HelleBeelden |
The car manufacturer with the handsomest (red-and-white) garages is undoubtedly Citroën. Following in the footsteps of founder André Citroën, who regarded architecture as an important part of his marketing strategy, architect Manuelle Gautrand built the company the ultimate showroom on the Champs-Elysées in Paris. Gautrand used the glass of the faceted window as a symbol of the marque's creativity and innovativeness. She fused the corporate logo with the façade structure: the frame is made up of inverted V-shapes. Behind the skin is the spectacle of a completely open space in which cars are displayed in a metres-high tower.

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