La Serenissima Office Building
This building, located in the heart of Milan, was designed in the 60's by Ermenegildo e Eugenio Soncini for the company Campari. It's a one of series of constructions, that in the years of the economic boom, become representative of the new communicative power of the Italian industry. The building is distinguished by the burnished colour finish of the metal structures on the facade, the tinted glass of the curtain wall system, the brown paintwork and the smaller volume used as a residential unit. During its heyday, the building would have been considered modern and technologically advanced. However, in its contemporary condition, many of its undeniably fascinating aspects have proved to be uneconomical particularly in terms of energy saving. The new owner has decided to redesign the building respecting the original layout. The design choice has been to recuperate the ground floor and to reassign its generous amount of unused space to commerce (although part of the central green area.