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Sofia Pavilion

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Riccardo Giovanetti
 
location Rho
function retail
contributed by Riccardo_Giovanetti

The pavilion for contemporary door producer Sofia, has been developed as a light space. A striking and eye-catching design perfectly reflecting the company's image. The main structure is composed of hanging white elements, which took the form of the company's S-shaped logo. A specially designed hanging system was implemented in order to give the elements the appearance of being blown in the wind, bringing a dynamic feel to the pavilion. The pavilion has a sinuous shape that plays with shadow, light and space. The interplay of light and shadow change with the light on the curving interior walls during the day. Architecturally the pavilion was conceived with a single structural unit, repeated to create a circular exhibition space. The elements are made from high-density expanded polystyrene, a lightweight, compact and completely recyclable material. A single vertical module is around four meters long and is repeated over one hundred times.

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Facts
Sofia Pavilion
Address
Strada Statale del Sempione 28
20017 Rho
Italy
Project is public!
This project is part of 2 guides ITALY by plus48architecture
Italy by Boram_0121
Make a guide yourself
Completion 10- 2011
ArchitectRiccardo Giovanetti
Client Sofia Doors
 
Project ID 9087
Latitude/Longitude 45°32'08N 09°02'57E
Contributed by Riccardo_Giovanetti
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