4th Floor Puerta America Hotel
"19 Of the world's best architects create the hotel of the future in Madrid". Each of the 12 floors bears the imprint of a different design talent and measures 1300 m2. The only constraint was that each had to contain 28 rooms and two junior suites. The external structure was developed by SGA Studio and is a fairly standard rectangular tower block. John Pawson did the common areas, and Jean Nouvel designed the cladding on the facade and the 12th floor. Eva Castro and Holger Kehne (Plasma Studio) say that they were fully aware of the uniqueness of the project in the context of the contemporary architectural scene. Their idea for the fit-out was to move away from the stereotype of a hotel as an anodyne and homogenous place. They experimented with the differentiation of space by developing the surface area, revealing its three-dimensional capabilities and allowing the relationship between the room and guest to be based on cognitive behaviour rather than a nostalgic approach.