Alessi Flagship Store
|location||New York, New York|
The first Alessi Flagship Store New York City opened to the public in September 2006 at 130 Greene Street in SoHo. Commissioned to create a new identity for the Alessi brand, Asymptote designed not only the store's interior architecture, but also all of its graphic elements from wall graphics to packaging to a unique modular display system. The store also features an espresso bar and gallery/exhibition area that expands the conventional retail program.