Apple Store Fifth Avenue
Apple's second Manhattan retail store is located at 767 Fifth Avenue, the prominent site near FAO Schwarz and Bergdorf Goodman provides views of Central Park. The store occupies the underground retail concourse of the General Motors Building, with entry from the plaza level above. With this design, New York has a new public space. Designers Bohlin Cywinski Jackson and structural engineers Eckersly O'Callahan (glass elements) in collaboration with Apple used Apple Stores' signature structural glass vertical circulation to entice plaza level passersby down to the store's underground main level. The 32-foot structural glass cube marking the store's entrance makes a bold architectural statement. Housing a transparent glass elevator wrapped by a circular glass stair, the transparent cube beckons potential customers down to the retail level below. By day it is a skylight bringing natural light underground, while at night the lighted cube is a sign.