"The building that incorporates Armani/5th Avenue holds a very important place in the history of architecture because its face is one of the first examples of the 'International Style'. When one is dealing with such a cultural milestone, one must always bear in mind that the exterior is totally New York, while the interior should have its own identity. A reflection of the flair and aesthetic values that define the Giorgio Armani style. The grand staircase is the focal point, an exciting sculptural feature which connects all the different levels that accommodate the Armani universe range by range. Innovative in both layout and content, Armani/5th Avenue is the first concept store in which all the Armani products are presented in a single space, where the same design has been adopted throughout: the subtle colours and restrained shapes emphasise the value of the product."